Lufthansa Industry Solutions’ Digital Twin Retail solution creates a real-time, virtual replica of any physical retail environment—be it a store, product, or even the complete supply chain. By seamlessly integrating live data, this digital model allows retailers to simulate, monitor, and optimize every aspect of their operations.

With Digital Twin Retail, decision-makers gain actionable, data-driven insights to:

• Anticipate customer behavior and personalize the shopping experience

• Refine store layouts and product placements for maximum impact

• Improve inventory accuracy and supply chain efficiency

• Reduce returns through immersive virtual try-ons

• Test new concepts and process changes safely in a risk-free digital environment before implementing them in the real world

This solution empowers retailers to move beyond intuition and operate with precision, agility, and confidence—transforming today’s challenges into tomorrow’s opportunities.